The Viral Tamil Wedding: How Social Media Changes Culture

Brides-Entrance

Revolution doesn’t happen when society adopts new technologies – it happens when society adopts new behaviors. Clay Shirky, Here Comes Everybody

Two weeks ago Dilip Kumar and Mohana Rajan tied the knot at the Sree Maha Mariaman Temple in Singapore. What could have been a fairly non-descript event for the world at large is now a mini internet phenomenon. target=”_blank”>The YouTube posting of the bride’s entrance that I picked up on Facebook now has over a million views in just six days. Meanwhile the video title has undergone a minor change too. The title now sports a copyright symbol that was not originally there. Copyright or not, thousands of others…read more

Check out Mohana and Dilip’s entrances, and see for yourself why their videos have nearly 2 million hits between them!



—Image from Mohana Ranjan’s YouTube video

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Tamil Culture

Tamil Culture

TamilCulture is a forum that openly addresses the lifestyle of the current generation of Tamil men and women, by bridging the divide between their dual cultural influences through our targeted, entertaining and thought provoking content.

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