Tamil Culture
Thai company, Seoul Secret, recently promoted a skin-whitening product with the tagline “You just need to be white to win” which it has since pulled and apologized for after receiving complaints. Watch the ad here.
The topic of skin-whitening and the promotion of lighter skin is also a very relevant and ongoing issue in the South Asian community. While there have been tremendous efforts from the community to address these issues through documentaries like “Shadeism” and countless articles (some links below), we still have a long way to go before discrimination against those of darker skin is completely removed, and ads like Secret Seoul’s are a blatant reminder of that.
Growing Up Dark Skinned In A Colour Conscious India
It’s Time For South Asians To Stop Obsessing Over Lighter Skin
