myTamilDate.com, a dating service for Tamil singles, just launched today and I couldn’t be more thrilled with the news! Apparently, the roughly 800 individuals who signed up with them in advance to receive notification of the launch also share that sentiment.

If you are Tamil, single and looking to meet other Tamils – this is the site for you. Here are my reasons for being excited about this launch:

1. Ain’t Nobody Got Time For Traditional Dating

The reality is, once we leave the school environment, it becomes that much harder to form romantic connections. We have to rely on social events or family and friends to find dates, which can sometimes be intrusive and downright uncomfortable. Add in full time jobs, personal obligations and interests to the mix and that leaves very few hours to focus on finding that special someone. This is where online dating really helps. It’s convenient (Uh, you can look for dates in your jammies! How’s that for convenience?) and  the intentions are clear. If someone is on a dating site, they are looking to date. It eliminates the awkward bar pick-ups and let’s singles spend time on getting to know people who are looking for the same things as them.

2. The Economics Make Sense

What Tamil singles would spend for an annual membership with myTamilDate (under $180 CAD) is far less than the average amount that would be spent in a month hitting up bars and clubs in major cities like London/Toronto, looking to meet singles- where the outcome is usually not favourable. Your wallet will thank you for it, along with your ego!

3. It Modernizes Tamil Romance

Prior to myTamilDate, Tamil singles were limited to options like Tamil Matrimony and Shaadi to meet someone from a similar background. You know, sites where they ask you if your skin tone is ‘wheatish brown’ and what ‘caste’ you belong to. And let’s not forget the immediate assumptions those sites make about marriage. The truth is, marriage is a serious commitment and no one should rush into it. Having the freedom to meet other singles, date without pressure based on individual preferences and make an informed decision, will lead to better results. myTamilDate makes this possible based on how they position themselves.

4. It Cuts Through The Noise Of All The Online Dating Sites

Surveys repeatedly show that most people prefer to date within their own race and background. If you’re open to dating someone from a different background, you have many great options like eHarmony and Match.com. But if you’re in the majority and want to date someone who’s also Tamil, the options become very limited with the mainstream sites. myTamilDate cuts through all the noise that exist with mainstream sites and focuses on catering to one demographic- Tamil singles.

5. It Connects The Global Tamil Community

myTamilDate hopes to be for the Tamil community, what JDate is for the Jewish community. A site that brings together individuals from around the world, who share the same background, values and upbringing.

You can enjoy all of myTamilDate’s services for free for a limited time. Go ahead – “Take a chance, do the unexpected!”