My parents had an arranged marriage. This always fascinated me. I am perpetually indecisive about even the most mundane things, and I couldn’t imagine navigating such a huge life decision so quickly.

I asked my dad about this experience, and here’s how he described it: he told his parents he was ready to get married, so his family arranged meetings with three neighboring families. The first girl, he said, was “a little too tall,” and the second girl was “a little too short.” Then he met my mom. He quickly deduced that she was the appropriate height (finally!), and they talked for about 30 minutes. They decided it would work. A week later, they were married.

And they still are, 35 years later. Happily so—and probably more so than most people I know who had nonarranged marriages. That’s how my dad decided on the person with whom he was going to spend the rest of his life.

Let’s look at how I do things, maybe with a slightly less important decision, like the time I had to pick where to eat dinner in Seattle when I was on tour last year. First I texted four friends who travel and eat out a lot and whose judgment I trust. I checked the website Eater for its Heat Map, which includes new, tasty restaurants in the city. Then I checked Yelp. And GQ’s online guide to Seattle. Finally I made my selection: Il Corvo, an Italian place that sounded amazing. Unfortunately, it was closed. (It only served lunch.) At that point I had run out of time because I had a show to do, so I ended up making a peanut-butter-and-banana sandwich on the bus. The stunning fact remained: it was quicker for my dad to find a wife than it is for me to decide where to eat dinner.

This kind of rigor goes into a lot of my decisionmaking. Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice. If this mentality pervades our decision­making in so many realms, is it also affecting how we choose a romantic partner?

The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission. I read dozens of studies about love, how people connect and why they do or don’t stay together. I quizzed the crowds at my stand-up comedy shows about their own love lives. People even let me into the private world of their phones to read their romantic texts aloud onstage. I learned of the phenomenon of “good enough” marriage, a term social anthropologists use to describe marriages that were less about finding the perfect match than a suitable candidate whom the family approved of for the couple to embark on adulthood together.

And along with the sociologist Eric Klinenberg, co-author of my new book, I conducted focus groups with hundreds of people across the country and around the world, grilling participants on the most intimate details of how they look for love and why they’ve had trouble finding it. Eric and I weren’t digging into ­singledom—we were trying to chip away at the changing state of love.

Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them. The biggest changes have been brought by the $2.4 billion online-­dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps. Throw in the fact that people now get married later in life than ever before, turning their early 20s into a relentless hunt for more romantic options than previous generations could have ever imagined, and you have a recipe for romance gone haywire.

In the course of our research, I also discovered something surprising: the winding road from the classified section of yore to Tinder has taken an unexpected turn. Our phones and texts and apps might just be bringing us full circle, back to an old-fashioned version of courting that is closer to what my own parents experienced than you might guess.

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